Privacy policy

1. Introduction

This Privacy Policy explains how pelikaan (“we”, “us”, “our”) collects, uses, and protects personal data when you visit or use www.vmepelikaan.be . By using the Website, you acknowledge that you have read this Privacy Policy.

Controller details

  • Controller: pelikaan
  • Address: pelikaanstraat 38, 1000 Brussels, Belgium
  • Email: privacy@vmepelikaan.be

Effective date: 26/01/2026

2. What data we collect

We may collect and process the following categories of personal data, depending on how you use the Website:

  • Identification data: name, surname, username or similar identifier.
  • Contact data: email address, postal address, phone number, social media profile (if you contact us via those channels).
  • Account data (if you create an account): login details, password (stored in hashed form), preferences, settings.
  • Transaction data (for paid services): purchase details, billing address, payment method (note: payment card details are typically processed by our payment provider).
  • Technical data: IP address, browser type and version, device identifiers, operating system, time zone setting, and other device information.
  • Usage data: pages visited, clicks, time spent on pages, navigation paths, referring URLs, website interactions.
  • Marketing and communication data: your preferences in receiving marketing from us, and your communication preferences.
  • Any other information you voluntarily provide when you contact us (e.g. support requests, survey responses, uploads, comments).

We do not intentionally collect special categories of data (e.g. health data, political opinions) through the Website.

3. How we collect your data

We collect data in the following ways:

  • Directly from you:
    • when you fill in forms on the Website (contact forms, registration forms, newsletter sign‑up);
    • when you communicate with us by email, phone, or other channels;
    • when you participate in surveys, promotions, or other features.
  • Automatically, when you use the Website:
    • via cookies and similar technologies that collect technical and usage data; when using the login page
    • via server logs and security tools.
  • From third parties (where applicable):
    • analytics providers (e.g. [e.g. Google Analytics]);

  1. To provide and operate the Website
    • Purposes: operate, maintain, and secure the Website, provide you with the services and features you request, manage your account.
  2. To respond to inquiries and provide customer support
    • Purposes: answer your questions, handle support requests, manage complaints.
  3. To process orders and payments (if applicable)
    • Purposes: process your purchases, manage billing, prevent fraud.
  4. For analytics and improvement
    • Purposes: understand how visitors use the Website, improve content and user experience, fix errors.
  5. For marketing and communications
    • Purposes: send newsletters and promotional content, personalize offers where allowed by law, manage your marketing preferences.
  6. To comply with legal obligations and enforce rights
    • Purposes: comply with law, respond to lawful requests by authorities, enforce or defend legal claims.

5. Cookies and similar technologies

We use cookies and similar technologies (such as pixels and local storage) on the Website.

  • What are cookies?
    Cookies are small text files placed on your device that help the Website function properly, remember your preferences, and understand how you use it.
  • Types of cookies we use (examples):
    • Strictly necessary cookies: essential for basic functionality and security of the Website.
    • Preference cookies: remember your choices (e.g. language).
    • Analytics cookies: help us understand how visitors use the Website (e.g. page visits).

Where required by law, we will obtain your consent for non‑essential cookies via a cookie banner or preference management tool, and you may withdraw your consent at any time.

6. How we share your data

We may share your personal data with:

  • Service providers and processors:
    • hosting and infrastructure providers;
    • analytics and performance tools;
    • email and marketing platforms;
    • customer support and CRM tools.
      These parties only process data on our instructions and are bound by data protection obligations (data processing agreements).
  • Professional advisers:
    • lawyers, accountants, auditors, or other consultants where necessary.
  • Public authorities:
    • when required by law or in response to valid legal requests.

We do not sell your personal data in the sense of GDPR.

7. International data transfers

Some of our service providers may be located outside the European Economic Area (EEA), which may involve transfers of personal data to countries that do not provide the same level of data protection as the EU.

Where we transfer data outside the EEA, we will ensure that appropriate safeguards are in place, such as:

  • an adequacy decision by the European Commission;
  • standard contractual clauses approved by the European Commission;
  • or other safeguards permitted under GDPR.

You can contact us for more information about international transfers and copies of the relevant safeguards.

8. Data retention

We keep your personal data only as long as necessary for the purposes described in this Privacy Policy, or as required by law (e.g. tax and accounting rules).

In general:

  • Account data: retained for as long as your account is active and for 1 year after closure.
  • Customer support communications: retained for up to 1 year after resolution.
  • Marketing data: retained until you withdraw your consent or object, plus a short period to document your request.

When data is no longer needed, we will delete or anonymize it in a secure manner.

9. Security of your data

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, destruction, or alteration. These may include:

  • encryption in transit (e.g. HTTPS) and, where appropriate, at rest;
  • access controls and restriction of data to authorized personnel;
  • regular security updates and monitoring;
  • data backup and recovery procedures.

No system is completely secure, but we work to continuously improve our security.

10. Your rights under GDPR

As an individual in the EU/EEA, you have certain rights regarding your personal data under the GDPR, subject to conditions. These include:

  • Right of access: to obtain confirmation whether we process your data and receive a copy.
  • Right to rectification: to have inaccurate or incomplete data corrected.
  • Right to erasure (“right to be forgotten”): to request deletion of your data in certain circumstances.
  • Right to restriction of processing: to request limitation of processing in certain cases.
  • Right to data portability: to receive your data in a structured, commonly used, machine‑readable format, and have it transmitted to another controller where technically feasible.
  • Right to object: to object to processing based on legitimate interests or to direct marketing at any time.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time, without affecting the lawfulness of processing before withdrawal.

To exercise these rights, please contact us using the details in Section 1. We may need to verify your identity before responding.

You also have the right to lodge a complaint with your local data protection authority, in particular in the EU/EEA member state of your habitual residence, place of work, or place of an alleged infringement.

11. Children’s privacy

The Website is not intended for children under [13/16] years of age, and we do not knowingly collect personal data from children. If you believe we have collected data about a child, please contact us so we can delete it.

The Website may contain links to third‑party websites or services that are not operated by us. We are not responsible for their privacy practices. We encourage you to read the privacy policies of any website you visit.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, our practices, or the Website. The updated version will be indicated by a new “Effective date” and will be effective as soon as it is accessible. We encourage you to review this page regularly.